Size Doesn't Matter: How Micro Digital Influencers Are Outperforming Their Larger Competition

The average person spends 2 hours and 16 minutes every day using social media.

What does this mean for you, the savvy business owner? Partnering with the right digital influencer could take your company to the next level.

Client gamification

The good news is you don't have to blow your advertising budget on a celebrity influencer with millions of followers. In fact, 92% of people trust micro influencers more than traditional celebrity endorsements.

How can you find a great micro influencer to promote your brand on social media? Read on to learn more.

What Is a Digital Influencer?

90% of smartphone owners use Facebook's mobile app, while 65% use Instagram. Digital influencers have gained thousands of loyal followers on these (and other) platforms.

When an influencer finds a brand they like, they promote it on their channels. Partnering with an influencer could help your brand reach a new and wider audience.

A few years ago, it was all about the numbers. Companies wanted to partner with influencers with millions of followers to gain the most exposure, but the digital world is changing. Trust in the biggest influencers is going down, while micro influencing is on the rise.

Micro influencers have at least 1,000 followers and as many as 100,000. Their audience is highly engaged because they view the influencer as just a "regular" person recommending products—not a wealthy celebrity.

Benefits of Influencer Marketing

Still not sure if you need an influencer for your company? Here are 3 ways your brand will benefit.

1. Established Trust

The Dalai Lama once said, "You can't buy trust." That may be true, but you can partner with an influencer who's earned the trust of their audience.

Influencers have already built trust, credibility, and relationships with their followers. Their fans respect and value their opinions. If an influencer recommends your brand to their audience, they'll be quick to take the recommendation.

2. Reach Your Target Audience

All the advertising dollars in the world won't help if your brand is in front of the wrong eyes. Successful marketing depends on getting your product in front of the people who need or want it.

Influencers work within a certain niche and have built a following within that niche. Whether you sell beauty products or the latest tech gadget, relevant influencers can place your brand right in front of people who are most interested in it.

3. Improved Brand Awareness & Content Strategy

Social media is the perfect way to share your product, your brand, and your story. Users will begin to know not just your product but also who you are and the solutions you're offering. 

A digital influencer can help you achieve all that and more. It also provides plenty of fresh content to use on your website and social media channels.

Need Help Promoting Your Brand?

As you can see, a digital influencer can mean the difference between a business that survives and a business that thrives.

It all sounds great, but where do you start? How can you research influencers in your niche and reach out to them about partnerships?

This is where we come in. Our goal is to offer customized solutions for your business and make the world fall in love with your brand.

Contact us today to learn more about digital influencer marketing and other ways to promote your business.

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